The Aapla Ghar initiative offers affordable homes in Pune with all modern amenities like club house, children’s play park, 24×7 security, landscaped gardens, jogging tracks, solar lights, hi-tech elevators, water softening plant, transportation facility as well as shops for daily necessities. The affordability factor then comes into question. How can so much be offered at such affordable rates? Is the quality up to the mark? When asked, this is what Sachin Agarwal, the Director of Maple Group had to say about it: “We handle all the core duties internally to avoid spending on outer resources.”
This is the key to their cost optimization method which also helps in micro-management of the work process at every stage. The three pillars of Maple Group, Sachin, Navin and Sharad Agarwal themselves head the most important departments. Sachin Agarwal handles all legal procedures, land acquisition and marketing. Navin Agarwal is a civil engineer and interior designer and takes care of the technical and design aspects. He also ensures that the projects have good connectivity to the city and has easy access to every convenience. Sharad Agarwal manages the sales and purchase department.
The purchase department plays a key role in keeping the prices low. Maple Group has a strong purchase department with a skill for tight management of finances that helps avoid extra cost. Aapla Ghar is a large scale initiative with multiple projects and about 5000 flats in total. This facilitates bulk buying of quality materials at lower costs. The technical and design department then puts the materials to proper use and takes care of all small things to maintain their sustainability. This helps to optimize costs by ensuring that there is no wastage.
There is something else above all these factors that make Aapla Ghar homes affordable without compromising on quality. Maple Group has reduced its profit margin by 20% in constructing the Aapla Ghar projects. This is what helps to pass on the cost benefit to customers. Given the fact that Aapla Ghar is an initiative backed by strong personal motivation and a noble vision to offer every common man the joy of owning a home, the decision to reduce the profit margin seems feasible.